How the FTC Learned to Fine Big Tech
This is the third piece in my cluster on Amazon's $2.5 billion FTC payout. The first was about what the payout teaches…
8 min readaka Yukesh Rajbanshi
“If it matters, build it anyway.”
Engineering Nepal’s independent digital ecosystem.
The Architect
From a village in Morang to a search engine used across the country — the full biography, failures included.
Read the biography
Web, news, images and trends under one independent platform, built at home.
From a campus in Morang to Nepal’s search engine.
2016
Completed a computer programming programme — the base for everything that followed.
2018
A media and advertising initiative. First product, first lesson in building for a local audience.
2019
Launched a digital content delivery platform, and registered what would become Niguro under the name Niriv.
2021
Media and aggregation insights coalesced into one undertaking: sovereign digital infrastructure — crawlers, indexing, local relevance.
January 2026
Niguro officially launches as Nepal’s independent search engine — web, images, videos, news, and products under one platform.
Now
Scaling Niguro’s index, writing the journey at the Lab, and opening the playbook at Insights.
This is the third piece in my cluster on Amazon's $2.5 billion FTC payout. The first was about what the payout teaches…
8 min readYesterday I wrote about what Amazon's $2.5 billion FTC payout teaches founders. You can read that first piece here: https://www.yukesh.com.np/amazon-ftc-settlement-lessons Today I…
7 min readOn October 1, 2026, Amazon started sending a new wave of automatic payments to Prime customers in the United States, according to…
8 min read“Look up, build up.”— Why I stay curious
Partnerships, press, or just a good idea — the inbox is open.