Write So Google Understands

Write So Google Understands is the third volume of SEO, Simply by Yukesh Chaudhary, written from a publisher’s point of view. SEO writing, as the book defines it, is writing that satisfies a reader’s need while giving search engines clear clues about the page’s subject, structure and purpose.

It teaches six habits: answer the question first, use headings that say what each section is about, keep paragraphs short and words simple, use lists, tables, examples and definitions where they help, write titles and descriptions that earn the click, and update old articles instead of piling up new ones.

It ends with a 12-minute publishing check you can run before every post.